Nestlé Pure Life has a collection of water bottles just for kids (wee 8 oz. bottles for tiny hands) they call Share-A-Smile. The brand held a label design contest for kids last year and the winning entries are featured on the 2017 Share-A-Smile collection. When it came to promoting the kid-designed collection on social, one challenge was to get parents to care about labels designed by someone else's kid. We came up with the concept Every Label Tells a Story as a way to tell parents that, for their kids, the labels have a narrative that goes beyond what a parent can see.
Animation: Aardman Nathan Love